California dance-punk outfit !!! (Chk Chk Chk) have aired the video for their latest single "Every Little Bit Counts".
The song is part of our current playlist and is taken from their sixth studio album 'As If', which came out in October last year.
The video was directed by Casper KellyIn , who said: "Every Little Bit Counts" excited me because it is such a fun, fun song and tonally different from the weirder, darker stuff I usually do. The basic idea is there's a stuffy world, in this case the news, and Nic comes in like Willie Wonka or the Cat in the Hat and has a bit of fun with it. Crazily and coincidentally, while shooting on the set Nic told me he once did a thing like this in real life - he was walking somewhere and there was a news crew interviewing a man opposed to gay marriage, and Nic popped in and said something in the mic. If someone by chance taped that newscast he'd love a copy.
Nic was wonderful to work with. He somehow combined Zen calm with boyish enthusiasm and was up for anything."
Take a look below.